BHS DECA Students Travel to Orlando to Learn Sports & Entertainment Marketing Lessons

From January 31 - February 4, five Berkely High School marketing students traveled to Orlando, Florida, for the DECA Sports and Entertainment Conference with their marketing teacher Joel Hunt.

Students had the opportunity to hear from industry professionals from Universal Studios, Orlando Magic, USA Track & Field, Electronic Arts and Jordan Brand. The conference extends learning beyond the classroom by describing the nature of target marketing and pricing in sports and entertainment marketing and explaining advertising media, use of licensing and career opportunities used in the sports/entertainment industry.

Students also got to experience all of the thrills and wonders of Universal Studios and Volcano Bay Beach Resort.

This trip was offered to any marketing student interested in learning more about the sports and entertainment industry.